Saturday

AAJ KAMRAN KHAN K SAATH?

Internet has, for the first time overtaken TV as the medium with the maximum spending in UK. In fact, UK is the first among the major world economies to report this trend. Here is how the spending stands for the first half of 2009.

Spending on Internet : £1.75bn (4.6% YoY)
Spending on TV : £1.6bn (-17% YoY)

£1.05 billion out of the total £1.75 billion on internet was just on search advertising using websites like Google.
Spending on the internet has come a long way. In 1998, it was a mere £19.4 million.

And the same phenomenon could be seen in Pakistan where Content Publishers are enjoying  60% annual growth. Anyone, whether a 16 year or a 40 year, if knows how to sing, write or who could offer something new to people can earn  up to Rs. 800,000 per month.

The hyper growth of internet advertisement is helped by the firms developing infrastructure for connection just like Warid and Wi-Tribe and etc.

For Content Publishers

For those who wants to enter in this arena could do two things. (a) Start your own portal, but that could be a costly option plus you need to have some technical knowledge, and (b) join as a writer or singer on existing sites and have a knowledge how much people really like them.

The content publishers often uses banner(Image) advertisements to earn revenues. Following is the list of companies in order of there budgets and could be helpful for the entrepreneurs before they decided the area of interest.

Image advertising is best suited for two kinds of industries – those which require to generate a lot of leads and those who want to create a branding. No wonder then that Financial services and web media are two of the biggest spenders on image based advertising online for the month of August 2009:

1. Financial Services
2. Web Media
3. Telecommunications
4. Retail Goods and Services
5. Consumer Goods
6. Public Services
7. Entertainment
8. Automotive
9. Travel
10. Health
11. B2B
12. Hardware and Electronics
13. Software

Market Size

For companies serious in entering this market, one might question the market size of internet advertisements.

Share of internet advertising had always been marginally less than advertising spending on local and national TV. This has changed in favor of Internet for the first time in 2009. Here is the projected share of Internet advertising out of the total advertising budgets for the coming years:

2007 : 9.0%
2008 : 10.6%
2009 : 12.2%
2010 : 12.9%
2011 : 13.4%
2012 : 13.6%

This would be tough fight for advertisement if the creative youth of Pakistan seriously dive in the river of digital media. And the only question that still stand is that who will run the mind of general public? Major TV channels or the digital media professionals?

But this is a far cry as there is still a wide roam for improvements in digital media. But some experts says that if political situation and energy crises are resolved in near future then the increase in business activities could help the digital media to attain a growth rate of 500%.

Only time will tell but if all the happen as mentioned above, who will watch AAJ KAMRAN KHAN K SAATH?

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